The front panel is salmon colored. The title is in white centered on a black frying pan. Above in black lettering is written, "Win one of 2,109 prizes." To the left and beneath the frying pan is a woman in a green blouse and green skirt, pointing at the frying pan and standing in front of a yellow mixing bowl. Next to the mixing bowl are the trademark images Quaker Oats man and Aunt Jemima. Above them is written, "Prizes, rules and entry blank inside." The back panel is white on top, yellow on bottom. Next to Quaker man and Aunt Jemima, at the top, is written, "Two old friends bring you new food ideas," and copy beneath promotes this message. Highlighted by the lower yellow block are six packages of Aunt Jemima brand and Quaker Oats brand products. At the very bottom left: "Litho in U.S.A. and very bottom right: "AJ (PRO)- 30 - 57." The inside folds out (all one sheet of paper)to reveal nine photos of prepared dishes, made with Quaker and Aunt Jemima products. At the very top: "Just Match These Pictures With The Recipes Below No Essays! No Boxtops!" Descriptions of the dishes are below the photos, and beneath that are the rules for entering the Sweepstakes. On the back is listed the prizes. Three first place prizes are 1958 Ford Skyliners. Other prizes are TV's, radios, and automatic frypans.