The front panel is bright red and yellow, and a muted blue. The trademark Quaker Man is bursting through the banner of blue painted with golden wheat, holding a steaming bowl of oat meal in one hand and a scroll with the word "PURE" written in red. Above him is written "Quaker" and below, "White Oats," though his buckled shoe is stepping on the "T" in "White." Beneath that in smaller print: "From Each Package Comes Health and Strength." The back panel features the Quaker man standing in the middle of a pink morning glory blossom, holding a package of oat meal and the same scroll. Above is written, "The World's Breakfast" and below, "Morning Glories Quaker Oats." In tiny print at the left bottom corner: "Carqueville Litho Co. Chicago." Leaflet unfolds. Inside on the left is the title "To Housewives" in blue, with a passage on Quaker Oats. On the right side is the title "Quaker Oats" and copy continues re. the health benefits and purity of Quaker Oats.