The front panel of this leaflet features a drawing of the Hotpoint Electric Toaster and sliced bread. The color scheme is grey and red, with the title in red and other print in black. Beneath the title is written, "Manufactured and Guaranteed by Hotpoint Electric Heating Co. Ontario, Calif., Chicago, New York, London, Canadian Hotpoint Electric Heater Co., Limited Toronto, Canada For Charles H. Church, Haddam, Conn. Price includes cord - no allowance made for its omission." The back panel says "Form No. 170 - 501116" at the very top. There is a drawing of a Hotpoint Toaster Stove and promotional text about the item. Price: $4.00.The inside unfolds twice. The first time is a two panel large drawing of the Electric Toaster and directions on how to operate it. At the top it says, " -the loyal friend of toast eaters, both young and old - " More promotional text follows in small print. The leaflet unfolds again to reveal one large page. Illustrations of Hotpoint products decorate the border, and explanations of them all are listed in the center of the page. Products include an iron, an immersion heater, a vacuum cleaner, an electric cooker, a chafing dish, and several percolators.