The front panel is half red and black checked and half yellow vertically. There is a line drawing of a ham in the upper left corner and salt and pepper shaker in the lower left corner. The title is in the upper half of the yellow part. There is a beige rectangle with a black border with Monarch Electric Range in red. The back panel is red and black checked with a beige rectangle with a black border and Monarch Range Company, Beaver Dam, Wisconsin in it. In the bottom left corner is E70-A. The front end page has line drawings of Monarch stoves through time and silhouettes of a boy, dog, and woman around the 1896 stove. At the bottom is a woman reading this leaflet. The back end page has a golden anniversary certificate from the Brand Names Foundation. There are a few recipes but the majority of the leaflet deals with using the stove properly. The last page is titled My favorite recipes and has taped to it the tag from broiler dial.