The front panel is orange with a black rectangle at the bottom containing a white steaming cup of coffee. The simple as ABC is left of the cup. The back is white with the trademark, the company name and address, and UP 274-R-250-4-46. It is a single sheet of paper folded in half and then in half again. Inside the first fold is a coffee pot on a orange background unassembled with an assembled one in a black rectangle with two rounds sides. The left side has three paragraphs with the titles: Scientifically designed, Easy to operate, and Makes good coffee every time. There is an orange border at the bottom with Wear-Ever Coffee Maker that is actually part of the page underneath it. This first fold gives a larger panel of 12.7 x 7.6 cm and a smaller one of 10.8 x 7.6 cm. Opening the sheet full and the directions on how to make good coffee are there. The company guarantee is at the bottom above the orange banner. This item was found in the 13th edition of the Wear-Ever new method cooking instruction book.