The front panel has a picture of woman in a cloché drinking a glass of rootbeer. In the lower left corner is Clip and mail attached free offer. The back panel has Drink Hires Root Beer at the fountain, too with the reasons why and the company name and address all in a black frame. Below it is Printed in U.S.A.--X1931--3 oz. The leaflet is a single sheet folded once lengthwise and then in thirds. The inside when open fully has To end the high cost of beverages drink plenty of Hires Root Beer... an aristocratic beverage at a democratic price with notes on ginger beer and birch beer. There is an advertisement for the Eveready Capper and Crown Caps.. There are two recipes on this side. There is a coupon for a free sample of birch beer or ginger beer. When folded one side has directions in French, Italian, Spanish, German, Slavic, Polish and Hebrew. There are recipes below that. Two panels have directions in English with drawings of the steps.