The front cover is beige with a drawing of a young woman wearing a large yellow hat festooned with red roses as she scoops punch from a punch bowl. Next to the punch bowl is a plate of desserts. It reads, "Something you have been looking for. Sauer's Old Virginia Frutti-Punch. For all flavoring purposes. Two ounces make two gallons of delightful and refreshing drink. A base for fruit punch and an all around flavor. Sauer's Pure Flavoring Extracts - 32 flavors - largest selling brand in the United States. Seventeen highest awards for purity strength and fine flavor." The back cover has a European flag in each corner with a portrait of the king of that country. In the center are ten medals around a wreath that reads, "Among the seventeen highest awards and medals won by the C.F. Sauer Co. are four conferred at expositions held in countries now allied with us. London, England, Paris, France, Rome, Italy, Antwerp, Belgium."