The cover is a die-cut color drawing of the Quaker Man standing behind a stack of red, white and blue boxes of Quaker Rolled White Oats. He is holding an unfurled paper that reads in red and black, Puzzle. How many packages can you count? See next page. There is a small target in the middle of the stack. Quaker Nursery Rhymes is below the boxes in red print The back cover shows the rear view of the front cover. The front end page has a black-and-white drawing of a box of Quaker Rolled White Oats above How Many Packages Can You Count On The Cover? and explains that it is an optical illusion and provides instructions on how to look at it. In the middle of the page is Quaker Oats is the Best Cereal Food. The back end page has a full-body black-and-white drawing of the Quaker man with a poem, This Is The Quaker. Each page has one or two poems, all incorporating Quaker Oats. Some are variations of classic nursery rhymes: There Was An Old Woman Who Lived In A Fla; Little Miss Muffet; and Hi-Diddle-Diddle. Each page has a black-and-white illustration. There are no page numbers.