The front panel is a color photograph of chocolate candies on a clear glass dish sitting on yellow fabric with two carnations to the left of the glass dish. "Sweet Treats" is at the top in red against the yellow fabric. "Carnation" is at the bottom in red on a white background and "Velvet Blend Recipes" is in black on a white background. The back panel is pink with a large color drawing of a child to the right of "best for baby too!" Below is a promotion for "Your Contented Baby," a free book which readers can send away for. Attached to the back panel is a red, black and white coupon to send 20¢ in coin or stamps for a copy of the Carnation Cook Book by Mary Blake. On the back of the coupon is a promo for Carnation Milk with a color drawing of two cans of Carnation Evaporated Milk and two pink carnations on a yellow background. Inside the first fold is "Smooth Creamy Candies with a Velvet Blend" in red and black on a yellow background to the right of a drawing of a woman stirring a pot on a counter. Candy-making tips precede 18 recipes for various kinds of candies. At the end is a promo for the Carnation Cook Book.