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Notice: Due to ongoing construction, 4 East is currently closed to the public.  To obtain items located on 4 East, please place an online request for the item to be paged for you using the ‘Place Request’ button in the catalog. Please visit our Circulation FAQ page for assistance in using our catalog.

Fast, Fun, And Fancy

Carnation Milk
msuspcsbs_carn_carnationm36
Blake, Mary. Fast, Fun, And Fancy. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at https://lib.msu.edu/sliker/object/874
This item is under copyright.
"Fast Fun & Fancy" emphasizes the importance of the housewife preparing good, nutritional meals for her family while maintaining a clean, organized kitchen and fulfilling the needs of her husband and children. The pink cover has the title in dark pink above a color drawing of a woman with her hands under her chin and holding a wooden spoon in her left hand. On the right is "cooking with Carnation" in black and pink. The back cover is pink with red, white and pink carnations toward the bottom. The front end page has a Table of Contents. Across the front end page and first page is a drawing of a woman in the front doorway of her house waving good-bye to her husband and three children as they leave for the day. Below is "'Have a lot of FUN at home today!'" which tells the woman how she has so many duties every day but "must be fresh and smiling when the group pops back in the door at five asking, 'What's for dinner?'...And since those 1,000 yearly meals won't prepare themselves -- why not start running the kitchen now instead of letting it run you?" There are two pages of tips to keeping the kitchen clean, organized, safe and well-stocked. Recipe topics include "Are You Late?" with last-minute and quick dishes, "Make Weekend Cooking Fun Cooking" to break the weekday routine with a fireside or patio supper and "Giving A Party" with tips for scrambling the guest list, decorating and entertaining and what to serve. There are several references to relaxing with coffee and Carnation Evaporated Milk. Color drawn illustrations throughout depict families of the 1960s including a picture of a young boy reaching around a kitchen cabinet to "shoot" his sister with a toy gun. The last page and back end page have a P.S. from Mary Blake, Director of Carnation Home Service Department, with several promotions: using Carnation Evaporated Milk or Carnalac for feeding babies, encouraging children to cook by obtaining "Fun to Cook Book" by sending in 25¢, and using Carnation Evaporated Milk instead of milk in coffee or for whipped cream.