Straight Shooters!

Publisher

Purina Mills (St. Louis, Mo.)

Keyterm

Cereals

Brand

Ralston, Purina, Bran Chex, Rice Chex, and Wheat Chex

Language

English

Donor

Sliker, Shirley Brocker

Filename

msuspcsbs_ralp_purinamill9

Citation

Straight Shooters!. The Alan and Shirley Brocker Sliker Collection, MSS 314, Special Collections, Michigan State University Libraries. Available at https://lib.msu.edu/sliker/object/7043

Copyright

Permission is granted from the copyright owner/holder.

Publication Date

1935

Description

The front panel features a portrait of Tom Mix on a white rectangle at the top followed by the title "Straight Shooters" in red lettering along with a quote "Show this to your mother then she'll be glad to get Ralston for you always" written in blue lettering. Below the quote, there is a signature from Tom Mix. Following the white rectangle, there are two vignette portraits of a boy and a girl with the phrase "Mother! Make doubly sure of your child's health-energy-and growth" located between them. Ralston's red and yellow check panel is at the top and bottom. The back panel starts off at the top with the quote "If you want to reduce or stay slim, get the Hollywood habit." Below, there is a paragraph promotion for the product Ry-Krisp along with a drawn illustration of a diet plate. Right above the illustration, there is "A typical Hollywood- Habit menu" which lists all the foods found on the diet plate and their calories. The inside panels show three vignette portraits of energy, sturdy growth and extra protection along with a short paragraph about the Ralston Wheat Cereal. In the bottom right corner, there is a box of Ralston Wheat cereal plus a bowl filled with cereal and milk ready to be eaten.